CLX Stock Analysis — Clorox
Sector: Consumer staples
AI Verdict
Clorox is cheap for a consumer staples stock at 13.7x forward earnings, but the low price reflects skepticism that its brand moat can overcome shrinking sales.
Competitive Moat
Clorox owns household brands like its namesake bleach and Glad trash bags, giving it shelf-space dominance and habitual consumer demand. Its moat comes from brand loyalty and distribution agreements with major retailers, making it hard for private labels to displace.
Summary
Clorox trades at 13.7x next year's earnings with a 10.1% expected EPS rebound after a tough year.
Where It Stands
The stock is down -31.79% over the past year, with an RSI of 44.5 signaling cooling momentum and a forward P/E of 13.7x, well below the consumer staples median of 20x.
Key Metrics
- RSI: 44.5 — Neutral
- Trailing P/E: 15.1x
- Forward P/E: 13.7x
- PEG Ratio: 2.13
- Earnings Growth: +0.1%
- Revenue Growth: -0.0%
- Market Cap: $11.2B
- Dividend Yield: 0.05%
- 1-Year Return: -31.79%
- 52-Week High: $136.69
- 52-Week Low: $84.70
Analyst Consensus
2 Buy · 16 Hold · 9 Sell (27 analysts)
Bull Case
At 13.7x forward earnings and a projected 10.1% EPS growth, you're paying a discount for a household name with sticky brands.
Bear Case
If the P/E reverts further or RSI dips below 35, another 10–15% downside could materialize as the market continues to punish weak revenue trends (-3.7% YoY).
Catalyst to Watch
Watch for the next earnings report to confirm if the 10.1% EPS growth forecast is realistic given recent revenue declines.