HAS Stock Analysis — Hasbro
Sector: Consumer Staples
AI Verdict
Hasbro is cheap for the growth you’re getting, but the market is skeptical the moat can drive sustained earnings—if the IP portfolio delivers, the multiple could rise sharply.
Competitive Moat
Hasbro owns iconic toy and game brands like Monopoly, Magic: The Gathering, and Dungeons & Dragons, giving it pricing power and recurring demand across generations. Its intellectual property portfolio creates licensing and merchandising opportunities that are difficult for new entrants to replicate.
Summary
Hasbro trades at 13.4x forward earnings with a recent 12.9% revenue growth, making it unusually cheap for a branded consumer franchise.
Where It Stands
The stock is up 3.23% over the past year, its RSI of 36.6 signals it's near oversold territory, and its 13.4x forward P/E is well below the consumer staples median of 20x.
Key Metrics
- RSI: 36.6 — Near Oversold
- Forward P/E: 13.4x
- Revenue Growth: +0.1%
- Market Cap: $11.3B
- Dividend Yield: 0.03%
- 1-Year Return: 3.23%
- 52-Week High: $106.98
- 52-Week Low: $69.50
Analyst Consensus
17 Buy · 4 Hold · 0 Sell (21 analysts)
Bull Case
At 13.4x forward earnings, you’re paying a discount price for a company that just posted 12.9% revenue growth and controls valuable toy and game IP.
Bear Case
If sentiment stays weak and the forward P/E compresses to 10x (near recession lows for staples), the stock could lose about 25% from here.
Catalyst to Watch
Watch for upcoming franchise launches or licensing deals—if new IP monetization outpaces expectations, the stock could quickly re-rate.