HAS Stock Analysis — Hasbro
Sector: Consumer Staples
AI Verdict
Hasbro trades at 14.9x next year’s earnings—cheap for a branded IP moat with 12.8% growth expected, but momentum is running hot and the story depends on continued franchise strength.
Competitive Moat
Hasbro owns iconic toy and game brands like Monopoly, Magic: The Gathering, and Nerf, giving it a durable intellectual property moat that supports licensing and recurring revenue. Its portfolio of evergreen franchises creates high barriers for new entrants and enables cross-platform monetization through media and digital channels.
Summary
Hasbro is trading at 14.9x next year's earnings with a 12.8% expected EPS growth, making it a rare branded consumer play at a discount to staples peers.
Where It Stands
Hasbro is up 20.69% over the past year, with an RSI of 62.8 signaling neutral-to-elevated momentum, and trades at 14.9x forward earnings versus the consumer staples median of 20x.
Key Metrics
- RSI: 62.8 — Near Overbought
- Trailing P/E: 16.8x
- Forward P/E: 14.9x
- PEG Ratio: 1.31
- Earnings Growth: +0.1%
- Revenue Growth: +0.2%
- Market Cap: $13.2B
- Dividend Yield: 0.03%
- 1-Year Return: 20.69%
- 52-Week High: $106.98
- 52-Week Low: $69.50
Analyst Consensus
16 Buy · 4 Hold · 0 Sell (20 analysts)
Bull Case
With forward EPS growth forecast at 12.8% and a forward P/E of 14.9x, investors are paying a below-average price for double-digit earnings growth backed by a portfolio of household brands.
Bear Case
If the P/E reverts to the sector median of 20x, there’s upside, but an RSI of 62.8 means a pullback could knock the stock back 10–15% if sentiment cools and earnings disappoint.
Catalyst to Watch
Watch for upcoming franchise launches or licensing deals—if new content drives outsized sales, the current growth expectations could prove conservative.