MAT Stock Analysis — Mattel
Sector: Consumer Staples
AI Verdict
Mattel is cheap for a reason—unless brand power translates into real earnings growth, the low multiple reflects a fragile story.
Competitive Moat
Mattel owns iconic toy brands like Barbie and Hot Wheels, giving it durable pricing power and licensing leverage. Its moat relies on brand recognition and long-term licensing deals with entertainment franchises, which are difficult for new entrants to replicate.
Summary
Mattel trades at a single-digit forward P/E, but growth expectations are barely positive.
Where It Stands
Mattel trades at 9.5x next year's earnings versus the consumer staples median of 20x, with just 2.2% forward EPS growth and a trailing PEG of 10.95 signaling the low P/E is justified by weak growth.
Key Metrics
- Trailing P/E: 9.8x
- Forward P/E: 9.5x
- PEG Ratio: 10.95
- Earnings Growth: +0.0%
- Revenue Growth: -0.0%
- 52-Week High: $22.48
- 52-Week Low: $12.91
Analyst Consensus
12 Buy · 7 Hold · 1 Sell (20 analysts)
Bull Case
The 9.5x forward P/E is less than half the sector median, offering a cheap entry if Mattel can stabilize earnings.
Bear Case
With earnings growth expected at only 2.2% and a PEG of 10.95, any P/E re-rating could mean a 30–50% downside if the market demands growth to match the sector.
Catalyst to Watch
Watch for new licensing deals or blockbuster product launches that could drive EPS growth above the current 2.2% forecast.