NWL Stock Analysis — Newell Brands
Sector: Consumer Staples
AI Verdict
NWL trades at 7.7x next year's earnings, which is cheap for a consumer staples firm, but the shrinking sales and fading brand moat mean the low price is justified unless management proves it can stop the bleeding.
Competitive Moat
Newell Brands owns a portfolio of household names like Rubbermaid, Sharpie, and Coleman, giving it shelf space and brand recognition across retail channels. Its scale and distribution relationships create a modest moat, but these brands face ongoing pressure from private label and shifting consumer preferences.
Summary
NWL trades at a steep discount to staples peers as it battles shrinking sales and brand erosion.
Where It Stands
NWL trades at 7.7x forward earnings versus the consumer staples median of 20x, while trailing revenue shrank by 5.0% year-over-year.
Key Metrics
- Forward P/E: 7.7x
- Revenue Growth: -0.0%
- Dividend Yield: 0.06%
- 52-Week High: $6.63
- 52-Week Low: $3.07
Analyst Consensus
6 Buy · 7 Hold · 0 Sell (13 analysts)
Bull Case
At 7.7x forward P/E, the stock is priced for deep pessimism, so any stabilization in the -5.0% revenue trend could drive a rerating.
Bear Case
If the market keeps applying a low multiple due to ongoing -5.0% sales declines, even a move to a 6x P/E would mean a further 22% downside from here.
Catalyst to Watch
Quarterly earnings showing a reversal or stabilization of the -5.0% revenue decline would be the key signal for a sentiment shift.