PLNT Stock Analysis — Planet Fitness
Sector: Consumer Services
AI Verdict
PLNT trades at 13.4x next year's earnings while analysts expect 19.1% EPS growth, making it cheap for the growth you're getting if its sticky, high-volume gym model keeps delivering.
Competitive Moat
Planet Fitness operates a franchise-based gym model focused on affordable memberships and a 'Judgement Free Zone' brand, which attracts first-time and casual gym-goers. Its nationwide scale and sticky membership base create cost advantages and recurring revenue stability that smaller chains struggle to match.
Summary
PLNT stands out for its low-cost, high-volume gym model that keeps membership churn low and margins steady.
Where It Stands
PLNT has delivered 12.1% revenue growth year-over-year and trades at 13.4x next year's earnings, a discount to the consumer staples sector median of 20x.
Key Metrics
- Trailing P/E: 15.9x
- Forward P/E: 13.4x
- PEG Ratio: 0.84
- Earnings Growth: +0.2%
- Revenue Growth: +0.1%
- 52-Week High: $114.47
- 52-Week Low: $37.03
Analyst Consensus
23 Buy · 3 Hold · 0 Sell (26 analysts)
Bull Case
With forward EPS expected to grow 19.1% and a forward P/E of just 13.4x, the stock is cheap for the growth on offer.
Bear Case
If the P/E reverts to 12x (the energy sector median), the stock could see a 10% valuation drop even if earnings meet expectations.
Catalyst to Watch
Watch for upcoming quarterly membership growth numbers — a slowdown could challenge the current growth narrative.