WHR Stock Analysis — Whirlpool Corporation

Sector: Consumer Durables

AI Verdict

WHR trades at 11.1x next year's earnings with just 2.8% growth expected—cheap on the surface, but the moat of brand and distribution is being tested by shrinking sales and slow profit growth.

Competitive Moat

Whirlpool dominates North American home appliance manufacturing with entrenched distribution relationships and a portfolio of trusted brands like KitchenAid and Maytag. Its scale and established service network create switching costs for both retailers and consumers.

Summary

WHR's 11.1x forward P/E is low, but tepid 2.8% EPS growth and negative -6.5% revenue growth make the value case murky.

Where It Stands

Shares trade at 11.1x forward earnings versus a consumer staples median of 20x, but with only 2.8% forward EPS growth and a trailing PEG of 3.22, the stock looks cheap for a reason.

Key Metrics

Trailing P/E: 11.4x
Forward P/E: 11.1x
PEG Ratio: 3.22
Earnings Growth: +0.0%
Revenue Growth: -0.1%
Dividend Yield: 0.06%
52-Week High: $111.96
52-Week Low: $50.41

Analyst Consensus

2 Buy · 8 Hold · 8 Sell (18 analysts)

Bull Case

With a forward P/E of 11.1x, WHR is priced far below sector peers, offering value if even modest 2.8% EPS growth materializes.

Bear Case

A PEG of 3.22 signals investors are paying over 3x the growth rate, so if the P/E reverts to 8x (closer to the growth rate), the stock could lose over 25% from here.

Catalyst to Watch

Watch for margin stabilization or a reversal in revenue trends—if revenue growth turns positive, the low P/E could quickly look too pessimistic.