WHR Stock Analysis — Whirlpool Corporation
Sector: Consumer Durables
AI Verdict
You're getting a cheap price at 10.1x forward earnings, but the market is pricing in a real risk that Whirlpool's scale and brand moat can't offset shrinking profits.
Competitive Moat
Whirlpool manufactures large home appliances with a global supply chain and entrenched relationships with retailers, creating scale advantages in distribution and procurement. Brand recognition and replacement cycle stickiness help defend market share, but the moat is vulnerable to price-based competition and private label encroachment.
Summary
Whirlpool's stock trades at a low multiple as the market braces for a double-digit earnings decline.
Where It Stands
Whirlpool trades at 10.1x next year's earnings, a steep discount to the consumer durables sector median of ~20x, but analysts expect EPS to drop -21.3% over the next year.
Key Metrics
- Trailing P/E: 7.9x
- Forward P/E: 10.1x
- Earnings Growth: -0.2%
- Revenue Growth: -0.0%
- Dividend Yield: 0.07%
- 52-Week High: $110.26
- 52-Week Low: $36.01
Analyst Consensus
2 Buy · 9 Hold · 8 Sell (19 analysts)
Bull Case
A 7.9x trailing P/E means you're paying far less than sector peers for a business with global scale and household brand power.
Bear Case
With forward EPS expected to fall -21.3%, even a modest P/E re-rating to 8x would mean further downside from here.
Catalyst to Watch
Watch for quarterly earnings surprises or signs of stabilization in appliance demand that could reverse the -21.3% EPS decline forecast.